• Tuesday, February 03, 2026

Instagram hides the number of likes from users

Instagram started testing a change to its platform that hides the number of likes on posts so only the owner can see them. The new feature is being tested in Canada.

Now the company included several other countries including Ireland, Italy, Japan, Brazil, Australia, and New Zealand. Likes are usually used as a metric to compare posts to one another, as well as subjectively measure popularity.

We are testing this because we want your followers to focus on the photos and videos you share, not on how many likes they get.

Instagram has recently rolled out a new anti-bullying feature. It filters out negative comments and makes the commenter think again about the comment.

The Restrict feature was also introduced to let you hide hateful comments from your posts.

 

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