Smartwatch sales go up, Apple still top seller
The smartphone market is in a slight decline, while the smartwatch market is growing fast. In Q2 this year, manufacturers sold 12 million smartwatch units. This is a 44% growth compared to Q2 2018.
The highest selling smartwatch is still the Apple Watch – by far. Apple has sold 5.7 million devices, which is almost half of the total amount of sales.
Samsung managed to sell 2 million units in this trimester. For them, this represents the growth of more than 200%. The newly announced Galaxy Watch Active 2 has the potential to sell quite well, which should expand Samsung’s market presence even further.
Fitbit sales have dropped despite the overall growth of the market. It’s losing to Apple in the premium segment and the Fitbit Versa Lite is not doing that well in the entry level. Not only this, but Samsung, Garmin, and Fossil are all trying to take a piece of Fitbit’s cake in the health and fitness segment.